Comments on: Cold Calling R.I.P. http://blog.maxpersuasion.com/cold-calling-rip/ Persuasion Strategies for Opening Doors and Winning Favor with the Affluent. Tue, 27 Jul 2010 23:24:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Kenrick E. Cleveland; Affluent Activator http://blog.maxpersuasion.com/cold-calling-rip/comment-page-1/#comment-717 Kenrick E. Cleveland; Affluent Activator Sun, 28 Oct 2007 02:50:38 +0000 http://blog.maxpersuasion.com/cold-calling-rip/#comment-717 Jayson, Let's keep the comments oriented to the subject matter of the article. There are many resources on marketing. My suggestion is to start with the classics then move on from there. Jayson,

Let's keep the comments oriented to the subject matter of the article.

There are many resources on marketing. My suggestion is to start with the classics then move on from there.

]]> By: Jayson http://blog.maxpersuasion.com/cold-calling-rip/comment-page-1/#comment-710 Jayson Sat, 27 Oct 2007 09:37:18 +0000 http://blog.maxpersuasion.com/cold-calling-rip/#comment-710 Post on marketing was edited. Post on marketing was edited.

]]> By: Robert http://blog.maxpersuasion.com/cold-calling-rip/comment-page-1/#comment-527 Robert Mon, 08 Oct 2007 22:46:07 +0000 http://blog.maxpersuasion.com/cold-calling-rip/#comment-527 Alice, The whole idea of cold calling is the hopes that you will generate sales income from them.. Think of the resistance you give when someone out of the blue shows up at your door, or calls you on the phone.. for me, it's an instant, "get away from me" and I don't even care what they are selling... The best way I have found to get clients is to send a letter or a brochure to them.. the letter lists the ways my company can help them, then, I will send another one.. now, I have set a pattern... Now when I call, I can refer to the letters that I have sent to them and "follow up".. as I follow up, I elicit their criteria, as taught by Kenrick and with in minutes, about 2 to be exact, we either have a match or not.. If we have a match, I kow everything I need to know to get the sale. Alice,

The whole idea of cold calling is the hopes that you will generate sales income from them.. Think of the resistance you give when someone out of the blue shows up at your door, or calls you on the phone.. for me, it's an instant, "get away from me" and I don't even care what they are selling... The best way I have found to get clients is to send a letter or a brochure to them.. the letter lists the ways my company can help them, then, I will send another one.. now, I have set a pattern... Now when I call, I can refer to the letters that I have sent to them and "follow up".. as I follow up, I elicit their criteria, as taught by Kenrick and with in minutes, about 2 to be exact, we either have a match or not.. If we have a match, I kow everything I need to know to get the sale.

]]> By: Alice Flanders http://blog.maxpersuasion.com/cold-calling-rip/comment-page-1/#comment-525 Alice Flanders Mon, 08 Oct 2007 22:01:16 +0000 http://blog.maxpersuasion.com/cold-calling-rip/#comment-525 I don't do cold calling because of the do not call law, but I do hang books on doors which is a form of cold calling. I wish I knew how to get people to come to me. alice I don't do cold calling because of the do not call law, but I do hang books on doors which is a form of cold calling. I wish I knew how to get people to come to me.
alice

]]> By: Peter Cafik http://blog.maxpersuasion.com/cold-calling-rip/comment-page-1/#comment-518 Peter Cafik Mon, 08 Oct 2007 14:07:33 +0000 http://blog.maxpersuasion.com/cold-calling-rip/#comment-518 Good point. In Real Estate, "cold doors" work better than "cold phone calls" because of human nature. On average people are more considerate and patient when "face to face" than they are on the phone. And, on average, the dominant personality trait of Agents are that they are high in "social service" traits. And social service types of people tend to avoid the high % of rejection found in true "cold phone calling". Most Agents gradually build rapport with homeowners through repeated visits to thier home in a process called "Farming". Very few Agents in this Industry truly "cold phone call", but those who do can make more contacts per hour, and ultimatly secure more leads than any other type of prospecting done. Good point. In Real Estate, "cold doors" work better than "cold phone calls" because of human nature. On average people are more considerate and patient when "face to face" than they are on the phone.

And, on average, the dominant personality trait of Agents are that they are high in "social service" traits. And social service types of people tend to avoid the high % of rejection found in true "cold phone calling".

Most Agents gradually build rapport with homeowners through repeated visits to thier home in a process called "Farming".

Very few Agents in this Industry truly "cold phone call", but those who do can make more contacts per hour, and ultimatly secure more leads than any other type of prospecting done.

]]> By: Dave http://blog.maxpersuasion.com/cold-calling-rip/comment-page-1/#comment-516 Dave Mon, 08 Oct 2007 14:04:29 +0000 http://blog.maxpersuasion.com/cold-calling-rip/#comment-516 This topic hits the nail squarely, as the cliche goes. Ineffective marketing can really consume a lot of resources like money, energy, and time. Developing a good marketing program essentially puts a sales person in the business of making money. Cold calling takes a lot of time with minimal results compared to a marketing campaign where prospects contact the sales person. Imagine how much better life is when you re trying to squeeze in more prospects and having to rush a person to buy now because you have another person to meet with in five minutes. One of the sweetest appointments I ever went on was when I was selling to a couple and they knew I had to leave for another appointment in 10 minutes. The wife actually talked the husband into making the decision to buy quickly so they could help me get the the next appointment. And while I was busy selling, my marketing mailers were out with mail deliverers causing even more pre-selected prospects to contact my office. Now that's a good way to market and sell. Regards, Dave This topic hits the nail squarely, as the cliche goes. Ineffective marketing can really consume a lot of resources like money, energy, and time. Developing a good marketing program essentially puts a sales person in the business of making money.

Cold calling takes a lot of time with minimal results compared to a marketing campaign where prospects contact the sales person. Imagine how much better life is when you re trying to squeeze in more prospects and having to rush a person to buy now because you have another person to meet with in five minutes.

One of the sweetest appointments I ever went on was when I was selling to a couple and they knew I had to leave for another appointment in 10 minutes. The wife actually talked the husband into making the decision to buy quickly so they could help me get the the next appointment. And while I was busy selling, my marketing mailers were out with mail deliverers causing even more pre-selected prospects to contact my office.

Now that's a good way to market and sell.

Regards,
Dave

]]> By: Patricia Winston http://blog.maxpersuasion.com/cold-calling-rip/comment-page-1/#comment-515 Patricia Winston Mon, 08 Oct 2007 13:37:14 +0000 http://blog.maxpersuasion.com/cold-calling-rip/#comment-515 I must agree with you - well stated! I must agree with you - well stated!

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