Hi Persuader,

A friend and marketing genius I know recently said to me, “A recession is a transfer of wealth from the scared to the bold.”  This statement stopped me cold in my tracks.  It’s an incredible revelation and a whole new frame around this the current predicament we find ourselves in.

Money is still being spent out there, folks.  The million dollar question is, is this money going to be spent with you or is it going to be spent with your competitors?  Say there’s been a decrease in spending by 5 or 10 percent.  If you do the math that means 90 to 95 percent of the money is out there for the picking.

What distinguishes a skilled sales professional, business owner, real estate agent or financial planner from the rest is the realization that now is the time to boldly hone your message and target your clientele and the ability to enact this honed message.  What does that mean?  For one thing, it means that now is not the time to skimp on your marketing.  Now is the time to reach out to your prospects and clients and delve deep into their values, their needs, their core drives and utilize your persuasion skills fully.

Most people believe that persuasion is something that is done externally to someone else.  This is only half the story.  Persuasion is something that we first and foremost need to apply to ourselves.

To that end, I’m going to share with you the first thing you need to do in this fear-based economy.  This is a revolutionary idea. It’s invaluable.  And yet, it’s somewhat scary.  It’s what is making my students more money than their competitors and helping to keep their clients from straying at the same time that they’re acquiring new clients.

No one likes to be yelled at, no one likes to be on the receiving end of anger or frustration or disappointment or fear or devastation, and yet my advice to you is: get comfortable with being the recipient of all of this.  Here’s the big secret:  Allow your clients to vent.  Most sales professionals will try to diffuse this or wiggle out of it.  Many will become defensive and unload excuses.  Simply put:  Sit there and take it.   I promise that the venting process will allow your prospect or client to release this fear and anger and disappointment.  It’s not going to eliminate it, but it will go a long way to getting them to the point where they are again open to receiving your message.

This most certainly gives you an incredible advantage!

Warmly,

Kenrick E. Cleveland

There are two parts to persuasion and selling. Persuading and selling with class, elegance and integrity - and having people to talk with about what you do.

One of the things I'm hearing quite a bit about these days is that you'd like more people to persuade. The question is how.

Another thing I'm hearing is that people are working more hours than ever before.

I'm not and I'll tell you why and hopefully it will be of help to you too.

Confucius said, "Find a job that you love and you'll never work a day in your life". That's so very true.

Raymond Aaron reiterates this in his book: Double Your Income Doing What You Love. (This is a great book and I highly recommend it. It is full of strategies to implement this process. I'm finding it extremely valuable.)

So the first reason I'm not "working" harder is that I am doing what I love. Yes, I spend a good amount of time doing it, and it is time that is enjoyable.

That said, nobody wants to "work" 16 hours a day.

Nobody wants to be stuck at their computer, or doing grunt work to keep the wheels of their business turning.

The reason you got involved with my materials is so you could be more efficient, persuade easier and close a bigger percentage of those you talk with. In other words, persuasion is a shortcut for you to more success.

My materials will do that for you with helping you master the process of persuasion. But it's the other side of this that trips most people up.

Without the people to talk with, your persuasion skills don't help you as much as they could. Of course, one of the saddest things that I hear (on an all to regular basis) goes something like this: "Kenrick, I have a BIG client that I am going to see in 7 days, which of your materials should I study so I will be able to be as persuasive as possible?". It's sad because Persuasion is not something you learn in 7 days.

The study of persuasion, human nature, influence and selling is something you get into and stay with so you are always sharp. That said, building your business is where you'll create the people to be able to persuade so you can grow your income.

In other words, you have to focus on both sides: learning the art of persuasion and growing your business.

Let's talk about the growing of your business part for a moment.

First let's talk about WHAT a business is. In my opinion, it's a way to leverage the knowledge you have to create bigger results than you could do solely on your own.

If you believe that too, then the next step is to begin to leverage more effectively than you are currently are doing.

The problem many have is creating a "business" that is really nothing more than a job. And that's about how much it pays too. There's no leverage and thus little income.

So what's the key to this leverage? It's getting other people to do the work and create more profits for you so you can focus on doing what you love. (Again, you gotta see Raymond's book.)

And a big key to that could be: Outsourcing.

You might have thought about this before and concluded it's too hard, too expensive, too risky, too time consuming etc.

For me, that's where Marc Lindsay and Daniel Turner came to the rescue.

These guy are the Masters Who Run Multi-Million Dollar Businesses on Outsourced Labor…

Marc and Dan have built their multi-million dollar (per year) web empire using outsourcing.

They currently have over 140 websites, over 100 “staff”, 3 companies (including one of the world’s most respected SEO companies), and offices on 2 continents - and have several sites and companies that make 7-figures per year.

The Key is Their Systems

This was where I was going wrong and where Dan helped set me straight.

The brilliant part about Dan and Marc’s business is everything runs on systems.

That means Dan and Marc didn’t take on the role of being “outsourcing managers” as their new job title - everything runs by itself, according to the system.

And this means their businesses run themselves, grow themselves, improve themselves, and become more profitable - making Dan and Marc more and more money with practically no time and effort required. Wow.

Dan and Marc’s “Outsource Method”

If you want to find out more about how they did it, Daniel and Marc have just released their “Outsource Method” - their “how-to” guide that gives you the systems and techniques that they use in their own business.

It will show you how they started their business for $50 while they were flat broke - and how you can get started the same way (hiring staff who will take the load off you for just $50 per month).

I have the program and LOVE it. It is changing my life and my business. I'm doing exactly what they say and already have outsourced a number of tasks. (Just doing the work to put together one of the systems I've created was incredibly liberating and immediately showed me how I can benefit.)

The $1 Introductory Trial

The price will be going up to $995 on October 15th. But if you get in before Thursday, you can try the full course for $1 (paying $297 in 5 days time if you like what you get.)

If you want to find out more, or get access to Dan and Marc’s Outsource Method at the $1 trial price, here's the link, outsourcing. This is a direct link, not an affiliate link. If you decide to keep the course, we do not profit (other than to feel good knowing we've been of service).

Make sure you get it at the $1 introductory trial price (before Thursday October 15th) - this is incredible information that you won’t want to miss. Check it out and see if you feel like I do with the materials.

If you think this might help you, go check out How to Outsource.

Log into the blog and let me know your thoughts. Are you using outsourcing - either locally or abroad? What are your thoughts?

To having more people to persuade,

Kenrick