Hi Persuader,

Despite the predictability of human nature, we're pretty complex creatures. Even if all things were equal (education, parenting, etc) where one person is achieving goal after goal, others get stuck in holding patterns.

Maybe you're in a holding pattern, feeling unable to escape your current state of complacency and you really want to change your approach to selling. The first step is: begin to change.

It's easy to be overwhelmed by how much change must take place in order to achieve your goal. But taking things one day at a time and simply beginning at the beginning, by taking that first step, you'll soon realize how much progress you're making already.

To quote David Viscott, "If you could get up the courage to begin, you have the courage to succeed." And since you're reading this article on MAXpersuasion.com, you have already begun shifting your focus from complacency to an entirely new understanding of persuasion and ultimately you're on the road to being able to persuade the affluent.

You don't have to map it out alone. Having taken your first step, the next is to get one of the basic programs, like the GSP e-course or The Persuasion Factor. Or, if you're seriously ready for a dive into the deep end of persuasion, my Elite Coaching Club is absolutely the way to go.

Some past highlights of Elite Coaching Club lessons which will be interwove in future lessons: The Importance of Rapport. How to get it, how to keep it; Criteria: The hot button of persuasion. If you've got your prospect's criteria, you've got the sale; Framing--shifting your prospect's perspective to include your product or service. And lately, we're really delving deep into framing and we're going to continue deeper yet.

More and more our lessons have really begun to focus on the work we do with the affluent clientele we're looking to persuade and as we move forward, I'm going to aim, with laser-like precision, at just this target audience. Why not focus solely on the affluent? They're the ones with money.

On the flip side of these persuasion skills, we also work on the fundamentals of human nature using ourselves as the guinea pigs. If we can't persuade ourselves, if we can't understand what makes us tick, there's absolutely no way we're going to persuade or understand others.

With that said, we explore a huge variety of techniques from mapping out our personal, business and public universes in order to learn to manifest exactly what we want to investigating our relationships with intention so as to set ourselves up for success every single time we put our minds to it. We work on clearing out our subconscious minds, eliminating distractions and the things that hold us back, at the same time learning how to communicate with our other than conscious to aid us in our learnings. And we use an unbelievably revolutionary technique to tap out emotional resistance in ourselves which I credit for being one of the top three triggers in the shedding of 140 pounds of extra weight I had been carrying for years.

The Elite Coaching Club is exactly that: Elite. It's not for the faint of heart. It's for people who actually want to get down to the real work of supercharging their lives on all fronts. Another advantage: you'll be working directly with me and my advanced student who are the tops in their fields and are growing and achieving in ways they weren't even aware were possible.

By all means, start with the GSP e-course, work your way through the Persuasion Factor, and when you're ready for more intense work, contact Kim and find out about the Elite Coaching Club.

Until Next Time,

Kenrick E. Cleveland

Hi Persuader,

We didn't all grow up affluent. I know for a fact that several of my students, in fact, are literally rags to riches stories. Through single-minded perseverance, intention, education, hard work, and maybe a little luck, they have created financial universes for themselves that are quite enviable and outstanding.

But what obstacles internally needed to be overcome to attain an unselfconscious relationship with affluence and their super affluent clientele? It's so individualized a journey. Many people who grew up in poverty, once they've attained a degree of comfort still cannot let go of their fear of scarcity. One example of this came from a student whose father grew up during the depression and, as if that weren't difficult enough, became an orphan at the age of thirteen.

His father's feelings of guilt at the loss of his mother, his being accustomed to having very little, and then feeling the shame of 'charity' in the form of foster parents stayed with him despite his success in later life as a business owner, general contractor and property owner in the very advantageous market of the Bay Area in the 70s and 80s.

So my student grew up with a beautiful house, always had a refrigerator full of food, always had the clothes and necessities of life, and even had his hobbies indulged to an extent. But his father's 'tightness' with money which was seemingly so free flowing, created a real conflict in him in relation to money and this conflict has resulted in very real obstacles in how my student interacts with his affluent clientele. He, despite all his comfort in life, developed a real scarcity fear as well which in turn creates a social and class self-consciousness.

Unfortunately, this social self-consciousness thwarts a fluid relationship with affluence and the affluent and it definitely needs to be overcome.

The first step is coming to the realization that there is no shame in abundance, there is no scarcity of affluence and there is no social self-consciousness that can't be overcome. Think about it. If we are, as I truly believe, here on this planet to learn and thrive, we need to redirect whatever shame has held us back into a new signal.

And once we are right with ourselves, our social confidence, no matter what income level, will skyrocket and we will be able to very naturally enter into any social or business interaction with ease.

I would love to hear your stories of any struggles you've endured in your relationship to affluence, any success stories of how social 'standing' or 'position' held you back and how you reframed yourself as completely worthy of absolutely everything, and what exercises or strategies you used to attain this level of comfort with affluence.

Until Next Time,

Kenrick E. Cleveland

Hi Persuader,

You've probably noticed by now the newly focused path of MAXpersuasion. We've had this new focus for months now and we're seeing enormous changes in our clients and their feedback has been nothing but praise for this new focus.

The message isn't changing, it's simply evolving. Persuasion is a vast field of study and we will continue to explore all of persuasion, only now we're focusing with laser-like precision on the defined goal of selling to the affluent and activating within ourselves affluent mindsets.

When we define our goals, our targets, our specific & particular paths - we set our intention.

In recent weeks and months, we have set out to define affluence. The dictionary's definition is not expansive enough for our purposes because of how individualized our perspectives are, but it's a good place to start.

Affluence: 1. A plentiful supply of material goods; wealth. 2. A great quantity; an abundance. 3. A flowing to or toward point.

So affluence is a 'great quantity' in relation to what? A 'plentiful supply' compared to what? Compared to our own perspective? Or compared to what our neighbor has? Or compared to what we expected we might have?

When we get down to it, affluence is a combination of these three factors:

1. net worth

2. cash flow

3. disposable income

Of course that's going to vary wildly from audience to audience so we have to define affluence for ourselves.

For you, what you consider affluent today - if you raised your own level of wealth in any or all of those three areas - you might not find affluence tomorrow.

So the goal is to constantly raise your own game, constantly raise your own level of being affluent yourself because that way you're constantly progressing.

If you're an advisor and today you have people that have a million dollar net worth... Well, maybe a year from now you're selling people that have a million dollars in cash that they can put into your program.

Three years from then you're selling people that have $20 million net worth and two or three or four million dollars that they can put into whatever you're suggesting. That's the degree of change that these skills will make for you.

This is all about the evolution of your business, your personal development, and the development of your ability to provide wealth for yourself and your family in any situation you find yourself in.

This is the power of persuasion.

For myself, when I was first starting out, my clients were college kids who could barely afford to pay attention, let alone pay for my courses.

I grew, and honed my skills and realized my value. I adjusted my relationship to affluence accordingly and began attracting you, my current clients, who are worth a considerable amount. It's a different ball game and it's entirely related to how much I feel I'm worth.

Similarly, the evolution of your own wealth is related to how much you feel you are worth. I can vouch for that.

Here's an exercise for you:

Examine your relationship with affluence. Chart out an affluence map from the perspective of you 15 years ago, 10 years ago, 5 years ago, and prior to enrolling in MAXpersuasion.

Once that's mapped out, look at that piece of paper and see past the edge of the sheet to the vast territory of your future. Our affluence mindsets are about to jump off the charts.

Until Next Time,

Kenrick E. Cleveland