"The most important persuasion tool you have in your entire arsenal is integrity." --Zig Ziglar

Hi Persuader,

I'm not a persuasion cop. I'm not any kind of cop. In fact, I actively dislike cops. My job and my passion in life is to teach you what I have learned about persuasion. Without attempting to monitor or pass judgment, part of that teaching is guiding you the in the ways in which this information can be misused for manipulation. I learned tough lessons the hard way when I was a young, eager, foolish man. As a result of those lessons learned, I know a thing or two about integrity and my hope is that you will learn from my heartache and trouble.

As we apply these social influence skills it is my sincere hope that we will go forward with an application towards ethics and integrity.

Ethics and integrity go hand in hand with congruity, and congruity forms a key component. Why? Congruity is like someone making a mistake and being genuinely sorry they made it. Whereas you can really tell the difference between that and someone who says I'm sorry but doesn't necessarily mean it.

Ethics and integrity allow us to use these kinds of powerful skills and do so with a good clean conscience because we know that we're using things on others that we're comfortable having used on ourselves. And as you know, by participating in my program, the importance of integrity is something we constantly discuss. I encourage and promote good uses of ethics and integrity, however, I try to use good ethics and integrity in talking about ethics and integrity and not force them but bring them up, constantly showing why it's helpful and useful to use them.

My belief is, that without ethics, integrity and congruity, a sales person will never rise above mediocrity.

Trustworthiness is one of the most valuable perceptions a client or prospect can have of us as people who sell for a living. Their perception needs to be in line with the reality for it to be truly powerful.

When I really started living my persuasion life with total integrity, I noticed amazing things start to happen for me and for my business. I began to draw more of what I wanted to me, I began to draw higher end clients and students who were also trustworthy whereas previously many of my clients were not people who I really wanted to do business with.

Having built up that aspect of my personality, having an abundance of integrity in the bank is like having built up my 'f-you' money. I could walk away from any situation that was not comfortable because I no longer "needed" to take on just anyone but could be very selective in my processes. Consider never compromising yourself again as the first step to never compromising yourself again. It's an amazing feeling.

Until Next Time,

Kenrick E. Cleveland

"To sit patiently with a yearning that has not yet been fulfilled, and to trust that, that fulfillment will come, is quite possibly one of the most powerful "magic skills" that human beings are capable of. It has been noted by almost every ancient wisdom tradition." -- Elizabeth Gilbert

Hi Persuader,

I absolutely love this quote. It transcends fads and what's popular in the moment, and connects to deeply rooted wisdom that has been inside of us all probably since the dawn of man.

How much of our powerful magic skills do we ignore? It's really sad that the tip of the iceberg is spent on fairly mundane activities while we let the real power languish under the surface.

I once had a conversation with a man who called himself a healer. He told me that not all of us learn the lessons we need to learn in each lifetime. Not all of us become conscious or access our true essence. Sometimes we're just here to rest. Sometimes we get a vacation life. Other times we have hard lessons to learn and are born into dire circumstances.

Now, whether or not you or I believe in the concept of reincarnation was irrelevant to this healer. He had a certainty about him that was compelling. His work was clear in this life -- he knew he was alive to take care of people's spirits and help them to find their paths. That sounds like an amazing calling.

I feel I have a calling too. I love to teach. I love to be a catalyst to help people improve their lives. And over the next few months as an addition to my work in the field of persuading the affluent, I will be starting another aspect of what I feel is my calling. I am strategizing and setting out the most powerful, life-changing, paradigm shifting, wealth creating systems that has ever been created.

I'm incredibly excited about this new addition because together we're going to discover our ancient wisdom, excavating everything that's under the surface, with the assistance of our other than conscious minds, through teleconferences, light and sound sessions, online tools, emotional freedom technique, interactively learning and gaining tools to access our own personal ancient knowledge.

Patience is not something I was born with but I was blessed with a very trusting nature. Yet over the years I have grown to understand the importance of patience and have finally come to realize what can happen when patience and trust combine. I'm eager, I'm excited, I'm enthusiastic, and raring to go. Stay tuned for some thrilling things to come.

Until Next Time,

Kenrick E. Cleveland

"I think it's very important that whatever you're trying to make or sell, or teach has to be basically good. A bad product and you know what? You won't be here in ten years." -Martha Stewart

Hi Persuader,

There's a parody commercial, an older one, from Saturday Night Live where Sam Waterston represents 'Old Glory Insurance'. The commercial sells supplemental 'robot insurance' for seniors. 'I'm Sam Waterston of the popular TV series law and order. As a senior citizen, you're probably aware of the threat robots pose. Robots are everywhere and they eat old people's medicine for fuel.'

It's hilarious but also poignant and, as with a lot of satire, cuts to the core of an issue in a way that only satire can.

Senior consumers and our elderly affluent clients and prospects control 70% of the country's wealth and are obviously targeted, but not with as much or as savvy advertising as you would think. Just watch a show geared to an older demographic (Wheel of Fortune or any of the daytime soaps come to mind) and notice the advertisements-denture cream, supplemental insurance (maybe not robot insurance, but other kinds which may or may not be superfluous), pharmaceuticals, pain killers, adult diapers-it's all very ageist if you think about it.

There's a reason advertisers gear more toward emotions because studies have shown that as we age, we become less attuned to rational, persuasive arguments and more into visual, subjective appeals. You'll notice the 'Old Glory Insurance' parody is not at all geared towards reason, but towards emotions and a 'better safe than sorry' mentality and to fear (something our government has taken to heart, or in my mind, to an all time low, in the 'global war on terror' with a constantly elevated terror 'threat' no matter what the reality is.)

So how can we utilize this information with integrity and honesty? How can we ensure our affluent senior prospects, through emotion and visual means, that we actually do have their best interests at heart especially in a world that seems to want to take advantage of them?

First things first, your way ahead of the competition.

Until Next Time,

Kenrick E. Cleveland